A campaign launched by the Swedish authorities aims not only to help identify attempts to cheat by calling, but also to encourage the elderly to be rude to the cheaters.
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30/09/2026
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Orecent times have been marked by a substantial increase in phone calls, with those responsible for having older people – aged over 60 – as the main targets.
The Swedish authorities now have recommendations to help ordinary people deal with such calls, advising Swedish citizens to be rude to cheaters and even to use swear words.
Account techRadar site that the swedish authorities have launched a campaign aimed at older citizens and, among the councils, it is said that they must have confidence in sending the scammers “fuck themselves” in the most creative and rude ways they can find.
The campaign resorts to well-known personalities from Sweden – such as Christina Scholin, Claes Elfsberg, Suzanne Reuter and Lennart Jähkel – and was launched due to the huge sums that these scams are succeeding in stealing from victims
According to the figures shared by the Swedish authorities, some SEK 5,7 billion – the equivalent of EUR 503 million – are stolen each year in scams, with many of them now happening via telephone.
In addition to trying to teach older citizens to identify this type of scam via telephone, the aim of the campaign is to show that it is okay to give up good education for a few moments and turn off the call to someone who is trying to steal money.
“ I am in the police campaign because this is a terrible crime that affects many people”, says Swedish actress and comedian Suzanne Reuter in the campaign. “ If I can help my voice to help someone but be deceived, then I'll want to. Many of us are created to always be polite and complacent and there are many people of my generation who are like that. But these days you have to question a little more. It is not evil, it is self-protection”.