Ferrari Luce distinguished in the Golden Steering Awards in Germany

Ferrari Luce distinguished in the Golden Steering Awards in Germany

Ferrari Luce was distinguished in Germany at the Golden Steering Awards – the most prestigious car industry in Europe. It is the first 100 percent electric model of the manufacturer of Maranello.

© Giuliano Berti/Bloomberg via Getty Images


11/11/2026
by

Bernardo Matias

ANDlast may, ferrari Luce created controversy when it was presented, for its design and profound novelty that represents in the history of the italian manufacturer.

 

Nearly six months later, the risk bet seems to be being won. In addition to deliveries for 2027 are exhausted, has now received a prestigious award: was awarded the Innovation Award at the Golden Steering Awards 2026 in Germany.

It is an initiative by Bild am Sonntag and Auto Bild, titles of the international “giant” of Axel Springer SE media. The gala took place on Tuesday (10 November) in Berlin, in the 50th edition.

Present at the ceremony was Ferrari's executive director, John Elkann, who received the trophy and said: “First of all, it’s a tribute to all my Ferrari colleagues. [...]. This is a prize for all the work done together. In the Ferrari we try to mix innovation and tradition and the Ferrari Luce is exactly that: try to return to our roots, but be pushed by history to build our future”.

The Italian leader also stressed the importance of “having the courage to invent” at a time when the car industry faces several challenges, especially in Europe.

Ferrari Luce, a unique electric with more than 1,000 hp

Controversy for his design signed by Jony Ive's LoveFrom and Marc Newson, ferrari Luce gave it to talk and generated several criticisms when it was launched – including former leader Luca di Montezemolo.

Disruptive in the very builder of Maranello, it is its first electric, its only five-seat berlin and four doors always and still the first with full traction.

It is a large automobile: measures 5.026 mm long, 1.999 mm wide and 1,544 mm high, with 2,961 mm distance between axles. The weight exceeds 2.2 tonnes.

It has four engines (one on each wheel), which total 1,050 hp of power and 990 Binary Nm. They are powered by a 122 kWh battery that allows you to have a autonomy up to 530 km. Sit in a 800 volt system, accept shipments up to 350 kW.

The propulsion system allows accelerate from 0 to 100 km/h in 2.5 seconds and reach 310 km/h speed.

Although it's electric, ferrari Luce has natural noise, obtained by microphones next to the engines and amplified – a mechanism similar to what exists in electric guitars.

In the passenger compartment, there is an innovative multi-layer instrument panel that combines digital and mechanical instrumentation and an independent touch screen articulated to the centre, which can be turned to the driver or front passenger. The trunk can take 597 liters, something a little typical of a supersport car manufacturer.

Former president of Ferrari criticizes new car and fears that “destroys a myth”

Luca di Montezemolo made strong criticisms of the new Ferrari Luce, even fearing that the image of the manufacturer will be at risk with its first 100 percent electric model in history.

Lusa 7:22 – 27/05/2026

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