Apple wants to turn Siri into an artificial intelligence agent

Dafter multiple postponements, Apple finally released the digital wizard Siri equipped with Artificial Intelligence with iOS 27 and, according to Bloomberg's journalist Mark Gurman, the Apple Company has plans to bet even more on this technology on future versions of the mobile operating system.

According to the publication, the company intends to give Siri AI more ways to act autonomously as an Artificial Intelligence agent, completing certain tasks without the explicit action of the user. Allegedly, these Siri capabilities will be available with iOS 28 and will be accessible on both your iPhone, Mac and iPad.

This bet on Artificial Intelligence even caused CEO John Ternus to pressure the head of the software department (and artificial intelligence development) Craig Federighi to accelerate technology development.

“ In recent weeks, Ternus had a closed-door meeting with Craig Federighi, who made Apple’s AI tsar after the dismissal of the former AI leader last year,” Bloomberg said. “Wanting more and frustrated with what you see as a reluctance to embrace AI with the same urgency as competitors, Ternus pressured the software manager to accelerate the company’s schedule and move quickly beyond the improvements needed for Siri.”.

Internally, it seems that what is at stake is Craig Federighi's own leadership style. The executive is known to debate strongly opposite views, which makes Apple's development as a software leader eventually shaped by what is its vision for the future.

Moreover, Federighi is known to plan only 12 to 18 months away, which makes Apple often difficult to set long-term goals for its new products.

“ This approach has sometimes frustrated members of the design software engineering teams, some of which they believe have little influence in the direction of products”, can be read at Bloomberg.