Pedro Ribeiro publicly supported the woman, Rita Rugeroni, who saw her clothing mark, Favorite People, running out of thousands of pieces after a warehouse robbery.
© Instagram – Pedro Ribeiro
14/10/2026
by
News to Minutes
Pmr Ribeiro made a point of publicly demonstrating his support for the woman, Rita Rugeroni, who is going through a difficult period after the warehouse of her clothing mark, Favorite People, was robbed.
The thieves took about 2,000 to 3,000 pieces that were stored in a warehouse in Lousada early on Monday, October 12.
On social networks, the announcer of the “Morning of Commercial” program praised the courage of the companion and his work ability.
“ It's the hard days that define us. The biggest setbacks test our resistance, the limits of our ability to maintain discernment, our fiber.
Some bastards robbed the warehouse where Favorite People keeps their collections. Beyond the financial damage, the feeling of revolt, Rita's frustration and immense sadness hurts. Watching her suffer kills me. Only I know what she works for, the daily struggle to grow this brand that she has created and that she dedicates her soul and heart to. And the history of Favorite People is an extraordinary story, of a brand that with so little time has already conquered the heart of a community”, wrote Pedro Ribeiro in the legend of sharing.
“ It has a very strong identity and that is only its own, it has character, it has its own look, the addiction of imagination, innovation, tear, trust. From courage to adversity, he did not deserve this blow. But I'm sure that if anyone has the energy, the wisdom and the determination to turn this scam around, it's Rita. And so it will be, I have no doubt. Favorite People, do not fear. Thieves don't steal the soul. And this, Favorite People has plenty,” added the communicator.
After the robbery, Rita Rugeroni appealed to fans and followers to warn if they find the pieces for sale in various locations.
“ The idea was, above all, to ask for your help if you find the Favorite People pieces elsewhere, somewhere else that you think is strange, whether it is resale, whether it is in fairs, stores, online”, he said.