Why do we share false content without believing them?

Why do we share false content without believing them?

A study on disinformation in Portugal reveals that many participants are willing to share false news content even when they do not consider them credible, a behavior associated with psychological characteristics such as FoMO and impulsiveness.

© Shutterstock


13/11/2026
by

Lusa

Participants in a study on disinformation in Portugal have expressed willingness to share false news content even when they do not consider them credible, a behavior that researchers relate to psychological characteristics and motivations of sharing.

 

According to the results of the Factcheck project, the intention of intentional sharing, defined as the willingness to disclose false content without considering it credible, was superior to unintentional sharing in the woke culture (12.4% against 4%) and in the trivialities (16.6% against 12.3%).

Woke culture is a sociopolitical movement that emphasizes awareness and combats social injustices, especially racism, gender inequality and discrimination.

The same pattern was observed in health, although with close values: 14.1% of participants intentionally agreed to share false contents, compared with 13.6% who would do so because they considered them credible.

Specialist alert: Combating misinformation is almost inglorious work

The Co-founder of The Newsroom, specializing in transparency of information sources, today admitted that fact-checking and the fight against misinformation are almost inglorious works, because the rapid spread of lies makes this service almost unfeasible.

Lusa

On the contrary, in security and policy issues, unintended sharing prevailed, associated with belief in the truthfulness of the content.

In security, this possibility was admitted by 41.6% of the participants, given 6.7% of intentional sharing.

The results show that the attributed credibility and the intention to share do not always coincide, and the researchers identified psychological characteristics associated with both dimensions.

Among these characteristics are the fear of staying out of relevant social experiences or interactions, known as ‘Fear of Missing Out’ (FoMO), and impulsiveness, both associated with greater creditworthiness and intention to share false content.

FoMO scored an average of 2.3 on a scale of one to five, while impulsiveness averaged 1.9 on a scale of one to four.

EU centre to combat misinformation will cooperate with candidates for accession

The European Centre for Democratic Resilience, created to strengthen the European Union's capacity to respond to external misinformation and interference, will be cooperating with the applicant countries, the European Commission announced today.

Lusa

Conspiracy mentality, extroversion and neuroticism have also emerged associated with greater credibility and intention to share false contents.

On the contrary, the need for ‘need for cognition’, associated with the taste for thought and demanding tasks, and the perceived ability to distinguish true from false information were related to less credibility and less intention to share.

Still, researchers note that statistically significant associations do not demonstrate cause and effect relationships.

The study thus distinguishes the predisposition to disclose false information by believing in it from the willingness to share it even when credibility is not attributed to it.

The Factcheck study sought to analyze the factors associated with susceptibility to misinformation and the intention to share false news content, distinguishing the credibility attributed to each content of the stated will to disclose it.

The investigation involved a representative sample of 2,500 adults in Portugal and analyzed 32 content from different areas, including politics, security, immigration, health and social issues.

logo_nacloset_285_285_4k_webp2
Privacy

This site uses cookies so that we can offer the best possible user experience. Cookies information is stored in your browser and perform functions such as recognizing it when you return to our website and helping our team understand which sections of the site you consider most interesting and useful.