Portugal has reached 11th place in the World Economic Forum’s tourism competitiveness ranking, rising from the previous record, has been released today.
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28/09/2026
by
Lusa
O result “recognizes the evolution and adaptability of portuguese tourism and reflects the work developed throughout the sector”, says the Tourism of Portugal, in a statement released today.
To recognize the “collective effort, decisive for the growing competitiveness of the country”, the Tourism of Portugal says that this year were distinguished “19 personalities and organizations” with the Medals of Tourist Merit.
“ With the Medal of Tourist Merit, Gold grade, Vítor Neto, José Luís Arnaut and Pedro Costa Ferreira were distinguished, while with “silver grade, Deutscher Reiseverband was distinguished”.
According to the Tourism of Portugal, they were also distinguished with the Medal of Tourist Merit, Bronze grade: Nuno Bernardo, Purification Reis, António Loureiro, Rita Soares, José Luís Peixoto, Marlene Vieira, Maria do Céu Gonçalves, Travel Agency Teles, Windsor Travel, Jaime Costa, Fundação Mata do Bussaco, Nuno Queiroz de Barros, Vítor Silva, Rodolfo Faustino and Manuel Pinheiro.
Cited in a statement, the president of Tourism of Portugal, stresses that “the award of these medals represents a public recognition for the work, dedication and contribution of those who, through different areas of activity, have helped to value and affirm Portuguese tourism”.
On the other hand, Carlos Abbot notes that Portugal’s rise to the 11th place of the World Economic Forum’s ‘ranking’ of tourism competitiveness, “reflects the strength and capacity of the sector’s evolution and is a stimulus” to continue “working together to affirm Portugal among the ten most competitive destinations in the world”.