Shein announced today that it will enter the Hong Kong Stock Exchange on September 1, in an operation that will be able to evaluate the online clothing sales platform for EUR 23 billion.
© Lusa
24/08/2026
by
Lusa
A fashion giant at reduced prices, whose methods have been subject to criticism, intends to place 280 million shares on the market at a price between 47.60 and 49.50 Hong Kong dollars (between 5.2 and 5.4 euros), according to a statement published by the Hong Kong Stock Exchange.
The operation could enable the company to raise up to USD 13.9 billion (about EUR 1.5 billion) for a grant capitalisation of USD 210.3 billion (about EUR 23 billion).
The final price will be announced on 31 August, with the start of the stock trading scheduled for 1 September.
Founded in China in 2012 and currently based in Singapore, Shein is one of the leading companies of so-called ‘ultra fast fashion’, a model based on the rapid renewal of collections at very low prices and aimed mainly at young consumers through social networks.
In early July, the platform received the approval of the Chinese market regulator to proceed with the Hong Kong Stock Exchange application.
The company's previous plans to enter the New York and London stock exchanges have, according to the press, been halted in recent years by regulatory obstacles.
The e-commerce platform provides a wide range of products at extremely low prices in more than 150 countries.
The company is regularly criticized, especially in developed countries, for encouraging an excessive consumption culture, which is considered by critics to be harmful to the environment.
Shein indicated that it intends to use most of the funds raised with the grant to finance technological capabilities and strengthen the international presence of the company.
In 2025, the group recorded a turnover of US$41.8 billion (EUR 35.7 billion), delivered more than one billion orders worldwide and made a net profit of US$2.1 billion (EUR 1.8 billion).
Shein claims to have 273 million customers.
The company transferred headquarters out of China in an attempt to escape the growing international scrutiny of Chinese companies, according to analysts.
At a time when the textile sector accounts for almost 10% of global greenhouse gas emissions, platforms are accused by critics of flooding the market with low quality products and generating large amounts of waste and high levels of pollution.