Apple is expected to announce a new top-of-the-line duo – iPhone 18 Pro and iPhone 18 Pro Max – at an event scheduled for September, more precisely for the 8th.
© Reproduction Macworld
18/08/2026
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Orumors that have come to us point to Apple's decision not to launch the standard iPhone 18 model in 2026 but in the first quarter of 2027. This means that next September, Apple will only reveal iPhone 18 Pro and iPhone 18 Pro Max.
Combined with the iPhone Ultra – the first foldable screen model – all indicates that those interested in purchasing new Apple phones will be more limited as far as the price is concerned, as only premium phones will be announced.
Still, Apple wants to ensure that its customers are convinced by the new features on iPhone 18 Pro and iPhone 18 Pro Max and wants to bet on a series of changes to compensate for the purchase of their new top-of-the-line.
In addition to small changes in the design department (which go through new colors) there will also be improvements in battery autonomy, with the efficiency to be guaranteed not only by the new processor but also by the modem – both developed by Apple itself.
It's to give you an idea of what you can expect with the top-of-the-line duo of Apple's next generation mobile phones that the site 9to5mac made a “caught” of rumors that have been circulating. It is important to stress that, despite the rumours you may see below are recurring and therefore strong signs of what we might expect, none of the information has been officially confirmed by Apple.
The Apple event for next month is scheduled for September 8th which means that if this information is confirmed, the Apple Company should officially announce the presentation for the next two weeks.
Without further ado, you can see below the main rumors that are circulating over the duo of new tops of the iPhone 18 series.
The six great rumors about iPhone 18 Pro and iPhone 18 Pro Max:
Revised design that goes through a reduction of Dynamic Island and also new colors;
A20 Processor Pro more powerful, efficient and capable of handling Artificial Intelligence features;
Camera with improved telephoto and variable opening;
Better battery life;
Camera Control button experience will be reviewed to be more intuitive;
Modem C2 will improve connectivity;