In July, Peugeot was the brand that most cars sold in Portugal – despite having broken down against the same month of 2025. All year round, the French manufacturer of the Stellantis group also leads.
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10/08/2026
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Fdata on the national car market have recently been revealed by july. Peugeot is in the lead for light passenger cars.
The numbers of the Automobile Association of Portugal (ACAP) show that, in July, the French brand of the Stellantis group recorded 1,529 new enrollments in the country – a decrease of seven percent in the face of the same month of last year that still allowed him to lead. Second was Mercedes-Benz with 1,392 (less than 3.9 percent), following the Volkswagen (1,374, plus 26,5 percent).
Seeing the total of the first seven months of the year, it was also Peugeot staying at the top. In this case, the Gauls added 14.875 new enrolments (up 0.5 percent), beating the Mercedes-Benz (11,437), plus 5.3 percent) and Dacia (9.843), with a drop of 8.5 percent). The top five is completed by BMW and Volkswagen, and Tesla leads among manufacturers who only sell electric cars (occupies the ninth absolute place with 6,364 license plates).
In July 18,157 passenger cars were registered in Portugal (up 3.5 percent). Already in the accumulated of the first seven months of the year, 155,237 new enrollments were registered (plus 9.7 percent).
What about the electrics?
If we just talk about electric cars, the lead was BMW, with 685 registered vehicles in June against the Mercedes-Benz 454. Despite the fall of 68.7 percent in July, tesla is comfortably in the lead of the accumulated seven months of the year: 6.364 new registrations, compared to the 3,631 BMW and the 2,964 BYD. All these brands grew, following the general market trend.
In the plug-in hybrids, Mercedes-Benz led in july (595 enrolments) and from january to july (5.084), while among the electric hybrids went to Toyota to get ahead in the seventh month (849 enrolments) and Peugeot ran the accumulated (8.229).