Instagram tests videos up to 90 minutes to compete with YouTube

Dafter years of betting on short videos, Instagram has decided to launch a new format that allows the sharing of videos up to 90 minutes. This type of videos is called “Features”, but is still available for a very limited number of content creators.

Account The Hollywood Reporter that at the moment, only some creators of U.S. content that have made agreements with Meta can create videos up to 90 minutes long.

These videos will be displayed in horizontal format and can be viewed through the Instagram app, but the company expects availability to help increase the use of your app for televisions.

It is important to remember that YouTube has been able to grow for some time thanks to its television app, which is a segment where Instagram also wants to compete.

For the time being, it seems that most of the long-term videos that are being published on Instagram are in the kind of comedy and podcasts. Among Instagram's concerns is encouraging content creators to bet on this format, even trying to help them monetize these videos.

“ For established creators who have these relationships, they can bring this content with these sponsored ads and content”, said Instagram product vice president Tessa Lyons. “ We also think there is a great opportunity for us to help creators who do not yet have this infrastructure and this business.”.

Instagram's bet on long-term videos on larger screens seems to have come to stay, with the company having released its app for Apple TV in the US.