“What’s in the car?” How the marks caught the rhythm of the viral video

Uma woman interrupted the concert of the musician Bluay and the moment has become viral. Many brands were not indifferent and decided to take advantage of the rhythm of the song “what’s in the car?”. 

This is not the first time that brands have used current controversial or viral issues to turn them into marketing moves, because it is a way of getting closer to the public. 

What happened?

The musician Bluay was giving an intimate concert at the RFM when he suddenly ran into a woman who broke into the stage, took her microphone and started singing a theme that had nothing to do with the music being played: “What’s in the car? The Candy Ping...”.

The video quickly became viral and reactions multiply, notably by famous:

The reaction of Sweet Ping

One of the first reactions was even Pingo Doce, the supermarket chain of the group Jerónimo Martins, which turned to the social network TikTok for ask for help to find the “author of this banger”. In the description of the video he also wrote: “It was hunger talking louder”. 

Other brands that followed the rhythm

Taking advantage of the viral moment as a marketing strategy, several brands surfed the wave. Check out some: 

It should be noted that rFM has already explained that your team “I thought she accompanied the artist” and that, in turn, “the Bluay team believed that it was part of the action and the singer himself did not know who it was”. 

However, when they realized that no one had planned that action, the woman was eventually removed from the stage by elements of the team of the event and by a police officer, but everything peacefully and without the singer having raised questions. 

The author of the viral moment has already promised an explanation through her Instagram account: "Hey, guys. I am looking at all your messages and will respond as soon as I can, and tomorrow I will make a video talking about the video”, promising news for today.