It is called Morning Club and is a platform where breakfast can be booked in a four- or five-star hotel without staying. There are options from 35 euros and spaces across the country.
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19/10/2026
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Morning Club: Hotel breakfast without staying
It has been in operation for a few months and for the time being gathers just over 35 hotels in the area of Lisbon, Porto, Gaia, Cascais and the Algarve. You just have to get on the site, search the country area, check availability and make an online appointment. All this without staying. You can also add other experiences through the site, such as spa and gym.
In addition to breakfast, brunch is also possible in the spaces where the meal is served. There are options ranging from 15 to 38 euros.
Among some of the hotels you can book are the InterContinental Porto Palácio das Cardosas, The One Monumental Palace, Hilton Porto Gaia, Forte de Gaia Autograph Collection, Pestana Vintage Porto, Governor's Palace, Grande Real Villa Italy, Algarve Marriott Salgados Golf Resort and Kimpton Atlântico Algarve, units of groups like Pestana Hotel Group, Highgate Portugal, Marriott, Hilton and IHG Hotels & Resorts.
“ Breakfast is today the most underutilized asset of the Portuguese hospitality: the cost is paid, the operation is set up and, still, thousands of places are empty every morning, revenue that is lost in finality and that the Morning Club turns into a new line of business for the hotels ", says Paulo Pimenta.
Breakfast from north to south of the country
It is said that every day hotels have about 20,400 empty seats per day, which can be equivalent to about 550,000 euros of revenue that is not made. Morning Club's goal is to captivate premium hotels in a universe of over 430 spaces.
“In a few months we arrived in Lisbon, Cascais and the Algarve, there are hotels from other regions knocking on our door and every hotel destination of excellence, on the continent and not only, it is a natural market for us” continues Paul Pepper.
“ The hotels adhere because they maintain full control of the operation at no fixed cost and the customers return because they discover an experience that they did not know was within their reach, as shows an average evaluation of 4.8 out of 5 that makes the hotel breakfast a destination, whether to celebrate, to be in family or to close a business”, continues co-founder Laura Carrilho.