Specialist alert: Combating misinformation is almost inglorious work

Specialist alert: Combating misinformation is almost inglorious work

The Co-founder of The Newsroom, specializing in transparency of information sources, today admitted that fact-checking and the fight against misinformation are almost inglorious works, because the rapid spread of lies makes this service almost unfeasible.

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30/10/2026
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Lusa

Lusa

Asked whether large social media platforms should be more regulated, the member of the Obama Foundation (associated with the former Democratic President of the United States) argued that yes, but warned that this alone would not be enough.

“ It absolutely regulates. At the same time, I think it cannot be the only way, because regulation implies a very long process ", argued, in statements on the margins of the 10th edition of the Estoril Conferences, event that today began on the Carcavelos campus of Nova SBE (New University of Lisbon).

According to the businesswoman, to combat the misinformation launched by governments such as that of the American President, Donald Trump, it would be necessary to create a whole ecosystem of responsibility.

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Lusa

“ I spent four years trying to solve this with technology, I was stupid, because it's not just technology, it's technology, it's politics, civil society, it's journalists, it's a lot of people who have to sit at the same table and realize how everyone can amplify their work ", he said.

The company that is CEO (executive director) specializes in identifying the source of information, allowing the reader to confirm where the information comes from, how it was treated, whether it was paraphrased and how it was done.

“ It is part of a more comprehensive initiative called C2PA, Content Provence and Authenticity Initiative, which aims to create, basically, a passport for the information units”, he explained.

“Disinformation will be increasingly determined by AI”

The AI is no longer an operational tool and requires the reconfiguration of the entire media chain, according to the report of the Iberifier Observatory Innovation trends in Iberian digital media: Communication scenarios for 2030.

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One of the partners with whom the project was developed was the BBC public station, with which they have been working for two years to identify texts that may have been manipulated.

“The text is constantly manipulated,” he said, explaining that this manipulation is not always negative, but may come from cuts or editions.

“ The technology we've developed makes this process of matching what I'm saying to my source very quickly. When the journalist certifies that this is the source, if the article is edited or if the source is modified, the passport stops working. Therefore, there is this accountability mechanism based on the source also ", detailed.

The expert added that this is an initiative that is increasingly involving media groups and not only.

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