Study: Most consumers are not interested in folding iPhone

Tudo indicates that we will get to know Apple’s first folding phone – iPhone Ultra – in september 9th and, as much interest in the design and functionality of the device, it is not yet known whether there will be consumer adherence.

A study carried out by cNet site it says that from a sample of 2,605 adults in the USA, it was found that 75% of participants were not interested in buying the iPhone Ultra. Even though 25% of participants have been inclined to bet on buying the folding phone, it seems that the price is an important factor to take into account.

The study in question shows that participants are available to spend on average $781 (EUR 670) on Apple's foldable device. It is worth remembering that the standard iPhone 17 model costs $799 (EUR 686) in the US and, given the latest rumors about the price that will be applied to iPhone Ultra, it is likely that even consumers interested in buying this model will feel discouraged.

Ming-Chi Kuo, an analyst known for his Apple predictions, shared in july a publication on social network X where it states that iPhone Ultra can have a price between 2,300 and 2,500 dollars – that is, between 1,975 and 2,147 euros. In view of the rumours that the device should start with released only in the USA due to limited quantities, it is possible that the price will become even higher due to people who want to sell it.

The study of the CNet website also shows that US consumers are well aware of the latest market trends, especially with regard to increasing costs of RAM memory components – which is resulting in an increase in prices of virtually all goods in consumer electronics.

Of the participants in this study, 41% said that their plans to purchase a new phone were altered by the crisis that is felt in the RAM memory market, thus deciding to postpone the purchase of a new device and keep the current phone longer than they originally planned.

It is good to remember that iPhone Ultra has not been officially announced yet, so Apple's plans for the release of its first foldable phone are not yet known. Similarly, it is still unclear how the Apple Company intends to convince consumers to purchase what, for many, will be their first mobile device with a folding screen.

We will only have to wait a few more days to find out but, in the meantime, it is worth repeating that, in addition to iPhone Ultra, the Apple event scheduled for September 9 will also serve to announce two more phones: iPhone 18 Pro and iPhone 18 Pro Max.