“What’s in the Ca...? of the Candy Pingo”. In a few seconds, Stella was able to turn a Bluay song into the latest spontaneous Jingle of the Candy Pingo. But why does this sequence of words get so easily stuck in our heads? Science has an explanation.
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22/09/2026
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“What is in the Ca... of the Candy Ping”But is it in the car or the pier? It may not even be as harmonious a version as the “come to the Candy Pingo from January to January”. However, regardless of what one perceives from the letter or level of tuning, everyone already sings.
Just a few seconds to a woman breaking into the stage fRM initiative No Look Who, during a live broadcast, at Sodré Pier. Remember here the moment.
Was it spontaneous, or is this already a hit by Stella?
As far as it goes, both the FRM team and that of the musician on stage did not have this peripecia prepared. What concerns the intentions of this new star is what we will probably find out throughout today's interviews with the press and not only. By 20H, Stella will also be in the podcast “Devoneios” of Tiago Paiva.
It is true that, thanks to social networks, the theme of the singer Bluay, quickly became the new jingle of the supermarket chain of the group Jerónimo Martins – Pingo Doce himself already thanked.
On the other hand, those who do not thank this achievement are the ones who listen to the music for the first time. Just listen to her for a few seconds and you'll hardly forget her again.
But anyway, why does a string of meaningless words get so easily stuck in our heads?
Science has an explanation!
In addition to popularity and reach this moment had, of course the simplicity of the song allows it to become easier to decorate, however, everything relates to a neurological issue.
Known to earworms, that is, ear worms, scientifically it is this theme by “involuntary musical imaging” (INMI) and that explains the moment when we create an involuntary musical image – that is, we begin to listen mentally to a song and already remember it almost unconsciously. The funny thing is, usually it's not even the whole song, it's just a more melodic fragment, like a chorus.
The song that never ends is the study that links the earworms with a repeated exposure to the same sound.
The answer is also related to the way the brain processes repetition, familiarity, memory and certain characteristics of melodies.
To The Guardian, experts ensure that there are other causes behind these phenomena. After an analysis of an article published in the journal Psychology of Aesthetics, Creativity and the Arts, starting from 100 songs with 3,000 participants, it was possible to see that the songs that become “presiding in the head are not necessarily the most popular”.
What are the characteristics common to all the songs that identified as “ear worms”?
“A faster pace, relatively predictable melodic patterns and at the same time unexpected changes in notes”.
To these sounds they associate the term “gum music”, which glue themselves in such a way that they inevitably become timeless phenomena, as is the case “Alejandro, Ale-ale-jandro” by Lady Gaga that can appear in anyone's head at any time of the day.