Last week, a Ferrari Luce was sold at auction for $40 million (34.5 million) – greatly exceeding the expectations of the manufacturer's executive director, Benedetto Vigna.
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21/08/2026
by
News to Minutes
Nan auction during Monterey Car Week, ferrari Luce's first chassis was sold for $40 million – this despite all the controversy of this first 100 percent electric model of the manufacturer.
Conceived with the participation of LoveFrom, former Apple Jony Ive, is also the first five-seat berlin in the history of Maranello.
The design is very polarizing, generating strong criticism since the presentation at the end of May – this despite the high performance, with more than 1,000 hp generated by the four electric motors and with an autonomy greater than 500 km.
In any case, market reception is being encouraging – particularly in China, which has helped to overcome the annual sales target. But even more impressive was the price of “chassis 0” in an auction that happened last week during Monterey Car Week in the United States.
It's a unit with unique features besides being the first of all. And the estimates indicated that it would be topped by an amount about 35 times lower than. The normal price of the car is not officially known, but is in the house of half a million euros.
At this auction, someone paid $40 million for Ferrari Luce (€34.5 million). This was considerably higher than the manufacturer's own executive director, Benedetto Vigna.
In statements to TopGear, the Italian leader reacted: “We were discussing it among ourselves. And there were different opinions. Personally, I thought this car could reach five million dollars, but ultimately exceeded our expectations.”.
It should be noted that this was a joint auction, with the entire revenue to be allocated to Ferrari Foundation projects in the field of education.