can iPhone Duo wipe out the iPad? What does Apple say

A Apple last week presented iPhone Duo, the brand's first folding phone that has been described as a mobile phone and a tablet on the same device. So – thinking about Cupertino’s technology – can buying an iPhone Duo mean that iPad sales will be affected?

After all, by purchasing a single device, you can have access to a mobile phone and tablet with a screen similar to that of the iPad mini. Is there any risk of someone buying an iPhone Duo and not buying an iPad or having an iPad, an Apple customer not buying an iPhone Duo?

This was one of the questions addressed by youtuber Marques Brownlee (MKBHD) in conversation with Apple's Senior Vice President of Software Engineering, Craig Federighi, during the iPhone Duo presentation event. In response, the executive related this moment to the one that was lived in the iPad presentation, in which many also considered that the tablet could affect the sales of Mac computers.

Federighi does not believe that iPhone Duo can affect iPad sales because, in their experience, users end up adopting “very natural standards” in the way they use all their devices.

“ Based on my use in recent months, if I'm using the iPhone Duo is likely to be seated and when I want to enjoy any content, perhaps read something, I realize that this device is extraordinary to open, often vertically, and easily navigate through the pages. It's fantastic. I think people will adapt”, explained the Apple executive, granting however that anyone who wants an iPad mini can have on iPhone Duo a device capable of matching that need. “ But I agree that for those who had an iPad mini or something like that, this device can fill that space.”.

Federighi also stressed that, at the level of software experience, iPhone Duo also presents a substantially different experience from what can be found on other mobile devices. The executive noted that the iPhone Duo software was developed from scratch to provide a good experience on screens with two distinct dimensions.

“ I think in many other devices the idea was: ‘Let’s simply stretch or compress some other experience regardless of what the new format is’. For us it was more: ‘We will conceive everything correctly from the beginning’”, explained Federighi.

You can see below the youtuber Marques Brownlee video about the iPhone Duo and in which you can watch excerpts from the conversation with the Apple executive.