Creating a profile on Netflix will become a little more difficult

Each profile associated with a Netflix account will have to have its own email, with the company defending the measure as a way to improve security and facilitate the transfer of information between different accounts.

29/06/2026
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A Netflix started introducing new measures to make life difficult for those who share streaming service accounts, forcing each profile associated with an account to have its own associated email.

The news began by being shared by cordCutterNews site, which explains that users are receiving notifications where they are asked to enter an email when changing profiles. This also becomes a necessary step when creating a new profile in the service.

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Netflix states that the measure is a way to enhance user security and also to facilitate profile recovery, send personalized suggestions and improve the process of users creating their own account without losing their profile.

The change seems to be happening gradually with users across different territories and devices, but it is practically guaranteed that (possibly) adding an email to the profile will be mandatory for all Netflix users.