ICar is one of the car brands belonging to the Chery group. But in the international markets in which he is present, he decided to put one more letter and his name is iCaur.
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21/08/2026
by
News to Minutes
Sin Portugal iCaur it is a Chinese car brand that will eventually few know in our country. And it's not your cars we're gonna talk about, it's your name.
Belonging to the Geely group, is known in China as iCar. However, it decided to adopt the iCaur designation on international markets where you're present.
It's easy to understand why: the risk of disputes concerning trademarks. Look, like this, avoid conflict with Apple due to the striking similarities with nomenclatures of american technology, according to the publication Autocar.
In fact, iCar could look like the name of an automobile of the American giant. Or a vehicle application. And on the website of the National Institute of Industrial Property, it can be seen that Chery saw the record refused.
It is not uncommon to have more than one brand with the same name, but as a general rule of different sectors and which are not confused in the context of joint or similar activities.
Curiously, the vehicles already launched by iCar/iCaur make in much remember rectangular SUVs well known as the Defender. And in this case, you have to see what strategy you're going to follow now that Chery has launched the Defender brand itself.
The debut took place in 2024 with electric sub-compact V23, followed by the electric compact V25 with autonomy extender (EREV) in 2024 and the average size V27 EREV arrived this year. It also offers iCaur 03, but only outside China – another compact electric SUV.