It will be harder to make money with YouTube videos

O YouTube announced changes to its video monetization policy and, according to the new rules, content creators will have greater difficulty in starting to make money through the platform.

In order to qualify to receive money through the YouTube Partner Program, new content creators of the platform will need to present at least a thousand subscribers and 8,000 viewing hours valid over the past year or 20 million valid Shorts views over the past 90 days.

It is worth remembering that so far they have been required 4,000 viewing hours valid over the last year or 10 million valid Shorts views in the last 90 days. The minimum number of subscribers remains the same.

Moreover, Shorts creators will have to maintain 10 million views every 90 days to receive money from YouTube. If this metric fails, content creators will continue in the YouTube Partner Program but will not receive any financial compensation.

The new rules will start to apply from February 1, 2027, and there are also news for content creators who are already in the YouTube Partner Program.

Those who already receive money from YouTube through the videos posted on the platform will have to keep 1,000 hours of viewing per year or 1 million hours of viewing on Shorts. However, current content creators can circumvent these requirements if they publish two long videos or five Shorts every 90 days. If content creators do not publish any video on YouTube, they will be removed from this program.

Despite the stricter rules, YouTube believes that content creators will continue to be easy to make money on the platform and note that Premium Lite subscription will be available “in all countries where YouTube Premium is offered”.

“ With these additional subscribers, content creators can expect higher gains”, said the company in blog post where the new rules were shared.