Vanessa Martins reacted to the controversy generated by an Instagram video, where she made controversial statements about the work and availability of employees, generating criticism on social networks.
© Instagram – Vanessa Martins
24/08/2026
by
News to Minutes
Vanessa Martins decided to react to all the controversy surrounding his name after publishing a video on Instagram where he makes unconsensual statements to an entrepreneur.
The influence adhered to a trend of social networks where it has to say if it “dismisses”, “promotes” or “teachs” employees with certain behaviors.
Vanessa mentions, for example, that “promoting” a person who is on vacation and continues to respond to everything and even “training” an employee who does not respond to messages after working hours.
These statements were widely criticized by followers, who point out that working in such a place is “toxic”, “illegal”, among many other things over 500 comments.
Vanessa Martins' answer to all this controversy
After the flood of criticism, the influence ended up making another video where it explains what it really meant.
“ I was working and I couldn't keep up with the hate, but they're trying to cancel me, and I'm doing this video to clarify. There is a difference here between what you are reading and interpreting and increasing this giant hate ball, and what I meant and the trend where I wanted to enter, I’m sorry you didn’t realize that.” He started by explaining.
“It’s a video that is not [about] what I ask the employee, but what he delivers to me and what I appreciate. If an employee does not send me messages after working hours, I will train that person, for me it is important [to answer] if you ask a question that is urgent [...] I cannot wait until this person enters the next day”, he said.
Vanessa gave another example of the operation of her brand's online store, Frederica, which cannot fail to function.
“If the site is down, I have to annoy Pedro and say: “Peter, the site is down, we are not able to sell, people are not able to access the cart”. He has to respond to this right away because it is thousands of euros that are lost or not won”, he said.
The content creator also said that those who enter the company “has already a startup profile, to do a lot with little, to work out of hours, to give the liter ", i still said it.
“There are people who are on vacation and do it for pleasure, no one is obliged to send me messages after working hours,” he explained.
“ I respect those who work from 9:00 a.m. to 6:00 p.m. and don't deliver more than you're asked to, it's all right, but at Frederica I have people who work from 9:00 a.m. to 6:00 p.m. and deliver a lot more, that's always available, that has work-life balance, but also their work-life balance goes a lot by living the brand ", he added.
“Don’t try to distort what I say,” said Vanessa, clarifying that people “are happy to work at Frederica as the company offers “good conditions.”.
Look at the video of Vanessa Martins' explanation in our gallery.
And remember the whole story below.

