“Ask Chat.” The new generation is leaving “Google”

Instead of Google's hegemony of the last 20 years, we have seen a transition in recent times in the way you search for information on the Internet. Nowadays, it's as common to do ChatGPT searches as Google.

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04/08/2026
by

Miguel Patinha Dias

Othe last 20 years have been marked by a Google hegemony that is difficult to compare with regard to how we look for information on the Internet. In fact, the search engine of the technological giant even influenced the way we speak between us.

 

After all, among those who grew up discovering Google and started using it in professional life, who never used the expression “Google” to tell someone they should do a quick search of the search engine?

Regardless of the arrival of other search engines such as Bing, Yahoo or DuckDuckGo, the use of Google has become so widespread in the last 20 years that it has become an integral and essential part of any browsing experience.

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Unfortunately – as noted by the how To Geek website – the truth is that, among younger generations, Google is being replaced by other ways to look for information, with ChatGPT and Reddit emerging among the most popular alternatives of modern times.

This transition becomes even more evident when interacting with a younger audience, as – faced with the need to carry out research – more quickly they tell you “Question to Chat[GPT]” instead of “Google”.

It happens, however, that this is not a complete replacement of Google which, as a search engine, remains an important part of searching for information.

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An article recently published in medium platform illustrates well how research done in Google and ChatGPT can be articulated. The article in question illustrates an experience where the author tried to replace the use of Google with ChatGPT for a period of 30 days, where he tried to understand what are the main challenges and results of this change.

The author concludes that “Instead of replacing Google, ChatGPT has become another tool in the daily workflow”, noting that allows understanding the information displayed rather than just finding it.

“Google helped me find information”, writes the author of this article. “The ChatGPT helped me understand it. This difference changed the way I learn”.

Despite this articulation between the two methods of searching for information, it seems clear that the times of Google's hegemony have come to an end and that, from now on, we will certainly have more netizens whose research goes simply by a simple command: "Question to Chat".

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